Elida Beauty Conditions Supply Chain for Success with Kinaxis

Elida Beauty, a distributor of beauty and personal care products, has selected Kinaxis, a global leader in end-to-end supply chain orchestration, to modernize its supply chain operations with foundational planning capabilities.

As a distributor of personal care brands, including Q-Tips, Bedhead and Timotei, Elida Beauty is seeking to implement new systems with a focus on improving customer fulfillment, officials said. Elida Beauty will develop a new framework for demand planning, supply planning and sales and operations planning, yielding better decision-making and collaboration with suppliers.

“As a rapidly evolving and highly competitive industry, beauty and personal care brands require agility and foresight to meet fluctuating consumer needs,” said Mark Morgan, president of commercial operations at Kinaxis. “We’re thrilled to partner with Elida Beauty as they navigate this exciting time of transformation and we’re proud to support their journey in setting new standards for operational excellence.”

Genpact, a global professional services and solutions firm and trusted Kinaxis partner, will play a pivotal role in the successful implementation and optimization of the Kinaxis Maestro platform. Leveraging its expertise in supply chain transformation and digital innovation, Genpact will tailor the platform to meet Elida Beauty’s unique needs, driving faster time-to-value. The scaled implementation will enable a strong foundation for demand and supply planning incorporating industry-leading machine learning and automation capabilities.

Nilendu Sarkar, chief supply chain, R&D & IT officer at Elida Beauty, said the partnership will allow for improved collaboration with contract manufacturers and oversight across the supply chain to ensure service levels are “consistently above competitors.”